Wednesday, August 14, 2013

News: College Spends 107K To Make Logo Look Less Like A Giant Dong

From the New York Post.
Brooklyn College spends $107,000 on design firm to ax supposedly phallic logo

Aug. 11, 2013

She gave it the shaft.

One of Karen Gould’s first acts as president of Brooklyn College was to thrust $107,000 into creating a new school logo — because the old clock-tower silhouette was supposedly too phallic looking, insiders said.

Just months after Gould took the helm of the institution in 2009 as its first woman president, the college hired Baltimore-based Neustadt Creative Marketing to draft a new logo and redo the Web site.

The company soon cut all visual references to the seminal symbol of the La Guardia Hall tower, erected in the 1930s.

The new logo was all words: “Brooklyn College” in 16px type, with “The City University of New York” in smaller letters. 

The design firm, which was hired without a bidding process or request for proposals, claims its work was cutting-edge.

“We replaced a logo that highlighted the campus clock tower with a fresh, youth-oriented design that would help the college stand out in the brand chaos of New York City,” the design firm touts on its Web site.



  1. Wow, although I can see why they might have wanted to create a new logo, the price they paid seems more than a little outrageous to me, especially since the resulting new logo is less than impressive in my opinion.

  2. Heh. The two Os in the word Brooklyn look like BOOBIES. heh heh heh heh

  3. Now all I see is a dong with a fancy hat.



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