Not creepy at all.
In China, it's the height of the tourist season for Qingdao's famed beaches. But while many of the town's visitors want to enjoy the sand and water, they're not so wild about sunbathing. So they often resort to a local tradition: the face-kini, a sort of light cloth version of a ski mask.
Often paired with a long-sleeved shirt, the face-kini reportedly costs from $2.40 to $4; many residents simply make their own, out of old clothes. But observers could be forgiven for thinking they've stumbled onto a vacation community for superheroes in Qingdao, a city across the East China Sea from South Korea.
The beachgoers aren't showing their support for the balaclava-wearing Russian band Pussy Riot. And as Le Monde notes, they're not fans of the film Kick-Ass.
Instead, the newspaper says, the head-cover reflects "an ancient sentiment in China, like numerous other countries: a terror of tanning."
In many cultures, a tan doesn't imply health and leisure, as it often does in Western advertising. Instead, it's seen as a connection to outdoor work, and the peasantry. Preserving one's pale skin, the thinking goes, implies that you lead a pampered, successful life.