I always loved these because they make no sense whatsoever. That is, unless this campaign is a subtle message telling us that drinking malt liquor can kill you, an assertion that won't be challenged by any of us who has had the misfortune of ingesting it.
I'm glad Schlitz finally made the Marshall Tucker/.38 Special spot. It's only fair--we all know honkies drink that shit, too.
Here's a tidbit I found on TV Acres:
The bull used in the TV spots was named Zane. [Zane] was neutered... so despite his ferocious look, this 2,000 pound bull was just as friendly as a baby. He was owned by Ralph Helfer, the creator of Africa USA, an animal behavioral training center located in Soledad Canyon, north of Los Angeles.
Get 'em, Zane!
Yes, that's Rerun.