I'm glad Schlitz finally made the Marshall Tucker/.38 Special spot. It's only fair--we all know honkies drink that shit, too.
Here's a tidbit I found on TV Acres:
The bull used in the TV spots was named Zane. [Zane] was neutered... so despite his ferocious look, this 2,000 pound bull was just as friendly as a baby. He was owned by Ralph Helfer, the creator of Africa USA, an animal behavioral training center located in Soledad Canyon, north of Los Angeles.
Get 'em, Zane!
Yes, that's Rerun.