The Street: A place where life can be bought with a handful of bullets. The only way to live is to live hard, and your rep is your only shield. Street-cred is the difference between standing your ground and laying dead in the street. And what says both that you are not a man to be fucked with--and that you understand black culture because you have lived the life--better than children's cereal?
Kellogg's "Under the Hood" urban wear lets everybody know that this hood is Tony the Tiger's turf, and if you step up you're likely to get a cap Snap, Crackle and Popped in your ass.
Though you undoubtedly look tough in your Honey Smacks low-riders, perhaps emblazoning the words "Dig'em" across your ass-cheeks sends the wrong message, suggesting less that you're a "hard-ass, big-ballin' gangsta" and more that you're, well... no, that's pretty apt, actually.
And that's not one isolated product and an unfortunate photo shoot: They really went full-bore trying to convince wannabe thugs to replace the gun and pot leaf patches on their ass with colorful parrots and suggestions that they like to be "frosted:"
It seems like every special interest has its own magazine, but there's also a niche group of people who the magazine industry could target. We decided to take it upon ourselves to create a few magazines covers and see what it would look like if every group of people really DID have their own magazine.